Saturday, August 19, 2006

Talks Like A Gentleman

The Killers have a new video out. Maybe you’ve heard.

I’ve been known to criticize record companies from time to time, but I have to admit that whoever is orchestrating the unveiling of the new Killers materials is getting everything right. They first released a clip of single months before the album is due and within a week put the whole song up to stream on their myspace page and then got it up on itunes. They must have realized that it was going to leak the second it got to a second party so they just released it themselves which is a better idea because they look like they care about the band’s fans and drop the whole “you‘ve been listening to this song illegally“ thing that alienates potential consumers. Then they did a similar thing with the video, releasing a clip first that created some buzz and within a week dropped the real thing on the internet getting the video twice the attention it normally would have picked up.

No comments: