Next month, Infinity will convert an underperforming station in San Francisco to a format that will play only "podcasts," or amateur recordings distributed via the Internet to listeners' iPods and other digital music players.
Infinity, which is part of the Viacom Inc. media conglomerate that also owns CBS and MTV, announced Wednesday that it would convert its KYCY-AM station in San Francisco to the new format on May 16...
Joel Hollander, the CEO of Infinity, said the station, which would be promoted under the name KYOURADIO, would run material submitted by listeners but screened to make sure it conforms with federal broadcasting standards for decency.
Hollander described the format change as something of an "experiment," but he said the company had not decided how long it would try it before deciding whether to keep it. He said the station won't charge or pay for the podcasts contributed by listeners.
: It is worth mentioning that the article also talks about how the stations current format doesn't even register an Arbitron rating.