Sunday, November 05, 2006

Fly Me Away

Ask Goldfrapp's fans in the US for their thoughts on Mute US and you tend to get some unpleasant sentiment. After all they failed to get the band out to properly tour the States and then let them get away with only doing a one-off gig opening for The Strokes and Kayne West in New York last month. So it is in the face of the album's buzz killing delayed US release and these touring issues that Mute US told Billboard this week, a mere 14 months after Supernature's international release, that they have a marketing plan:

"Our strategic goal [with "Supernature"] was to proactively expand the licensing support from the start, [using it] as traditional marketing plans use radio airplay to garner mainstream exposure," Mute director of marketing Nicole Blonder says.

Mute is also taking "Fly Me Away" to radio in different formats. "We have some programmers coming to the table," Blonder says, but adds, "we're on track to achieve our sales goals without major support from commercial radio"

: It's good to see they set "realistic" goals.

1 comment:

J'ason D'luv said...

Mute seem to raise the ire of every one of their artists' fans anymore. These days, it's more an artists' fault if they sign with them in the first place, given the label's track record in the past decade.