Friday, September 29, 2006
Save It Until The Morning After
I was originally planning on using Junior Boys "In The Morning" selection as the free itunes download of the week in the US as a jumping off point for some interesting press I had found about the band recently, but the 500+ customer comments have proved too much to pass up. First off I'm amazed by how many people apparently assume that if it's the "single of week" that it is the "best" track added to their store and that they expect it to be a hit. Looking back at the singles of the week even as far as a couple of years ago when itunes was still actively trying to pull in new customers almost everything, including tracks from Nelly Furtado and Avril Lavigne, have been on the margins and are songs that hadn't received any airplay at the time they got the single of the week treatment. Why are there hundreds of comments that essentially say "this is the single of the week?" as if they are really put out and need to comment on something that cost them nothing and took thirty seconds to download? The other major thing that bothers me is the high amount of homophobic innuendo in a number of the reviews. Maybe I've been out of high school for too long, but it's a bit shocking to me how sexuality is tossed around so casually as an insult. Imagine what would happen to these people if Scissor Sisters had a single of the week? Then there is the endless stream of Backstreet Boys comparisons. Is that the only music with synths and vocals that Americans have ever heard? To read the reviews it would seem that way. My favorite comment came from a user who doesn't "even consider that music its just idiots trying to make money! (and obviously failing)". Um, where is that huge market for indie electro pop that brings all it's purveyors riches, fame and bling? The overwhelming amount of one star user reviews is amazing and as some reviews have pointed out probably come from not giving the track a fair listen. So This Is Goodbye hasn't reached the same level of critical praise that Last Exit did, but it's done well with largely favorable reviews by most serious music publications. Pitchfork's review of the track referred to one of the song's synth-lines as "one of the most thrilling (sonic moments) you’ll hear this year". Obviously that went over a few heads like the user who put plenty of thought into their review of "this horrible excuss for a song in a horrible music Gerne".