Tuesday, September 26, 2006

The Help Of Transportation

This commercial is amazing. Let's examine why:

  • Röyksopp's "Remind Me" provides the soundtrack which, in the particular section of the song that is played, is a perfect match for the airport setting as it gives the jet set vaguely futuristic and loungey background music to kill time to as they are between flights.
  • Erlend Øye is the vocalist on the track and could there be a more appropriate crooner to sing the thoughts of a sensitive caveman? I don't think so.
  • The lyrics we do hear are from the third verse: "everywhere I go, there's always something to remind me, of another place and time". The final "another place & time" line suggest that The Caveman has evolved since the stereotype depicted on the billboard bore any truth but he is unable to escape the prejudice that haunts him even as he is taken by a "futuristic" moving walkway on a journey that his pace and his delightfully aged tennis racket suggest was for leisure.
  • Is there anything better than an advertisement that suggests that their company offends people with it's incorrect and insulting advertising?

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