Sunday, January 08, 2006

Subsonic Ends!?!

I turned on the radio tonight and something is missing! Apparently the long running Subsonic is cancelled. Not that you can find that out easily given that no one is picking up the phones at the station and the only official indication that it happened is that there is no longer a "Subsonic" link on live 105's website. Here's an explanation from The SJ Merc's radio writer Brad Kava:

Another change: LIVE 105, KITS-FM, this week killed off its Saturday night Subsonic show, the electronic showcase that has been on for 10 years.

"The same reason that the electronica section of Virgin Records has shrunk since 2000," said Sean Demery, Live 105 program director. "I thought this would be the new direction for alternative, but it's not happening."

"Our goal for 2006 is to present a more unified station."

Demery added that he's sad about the death of Channel 104.9, because it means less alternative music out there.

"No one is dancing a jig here. It's a big loss to the community," he said of his competitor.

"They weren't the big competitor. It's a competition for mindshare. We are competing with the internet, cell phones, TV. It's all a battle for mindshare."

: I now take back all those nice things I said about Sean Demery. If his defense for cutting a late night specialty show is that they "are competing with the internet, cell phones, TV" one would think that you might emulate the specific focus that those mediums (well if you count digital cable and on-demand tv) bring. Maybe with a long running specialty show.

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