James Murphy and company are here to they clear up some misperceptions “for those of you who still think we’re from England” on the first single from LCD Soundsystem’s forthcoming Sound Of Silver. Musically the song plays on LCD’s strengths and does it with a short running time which is something of a rarity for the project. The tinfoil heavy video parodies the artifice and excess of mainstream videos as it opens with Murphy playing a bored rock star at a photo shoot before a Hype Williams style “LCD” graphic takes the video to the moon:
: The "North American Scum" single drops later this month with Sound Of Silver expected the week of March 20 when Murphy has asked fans to pick up the album on the theory that if everyone who bought the first LCD album bought SOS then it would chart at number 1 (assuming sales matched the historic low a few weeks ago). Hear more from the band at their myspace.