Tuesday, October 17, 2006

Numbers

LCD Soundsytem were pretty quiet about their new album 45:33 before today so it was a bit of a shock to see a myspace bulletin shouting about a "NEW LCD SOUNDSYSTEM OUT NOW! exclusively on iTunes" when I checked my account this morning. This single track release, with a running time that is the same as the RPM of 7" singles, is the second in the series of nike/itunes workout music releases that started over the summer with a mix from The Crystal Method. Pitchfork quote the press release with James Murphy explaining that he was approached by the shoe company:

to make a long piece of music built around an arc designed for running, appealed to me because it was so anathematic to what you're typically asked to do as an artist: make easily digestible lumps of music for albums, or the radio, or whatever. I'd been thinking of the records I love in which people made one 'song' that took up the entire LP, and realizing that releasing something like this would otherwise be a virtual impossibility for me, I became excited when the project came along.


: Does this making music on demand for corporate giants signal the end of the hipster DFA empire? I doubt it. They've already gotten over the whole almost worked with Britney Spears thing and once you've admitted to that how could you do wrong? The real question is if it's worth the price itunes is charging. I like LCD Soundsystem and their album was one of my most played last year, but $9.99 for one track that you can only hear a thirty second preview of...that's asking a bit much. Admittedly I'm very intrigued by those thirty seconds, and Riff Market was impressed enough to declare "these weird goofy product branding tie-ins, ARE the NEW ALBUM" (wonder why that LCD Soundsystem bulletin linked to that review) but I really like pop songs. Well, if not traditional "pop" all the time, at least something that knows when to finish. There have been exceptions like the extended version of Orbital's "The Box", but usually if a track lasts more than fifteen minutes I just can't get into it. The Orb's "Blue Room" has an hour long version that I've never made it through even though I love the radio edit, and "Video 5-8-6", New Order's original version of "Blue Monday", tops the twenty minute mark and never justifies that running time. So ten bucks sounds a bit pricey when we are talking about a track that "ends with eight minutes of ambient echoing". Here's LCD Soundsystem doing what they do best in a short-form on "Tribulations":


2 comments:

J'ason D'luv said...

That's interesting. I had no idea they had a new album out, either. I'm sure what James found really appealing about the project was the cash Nike offered. At any rate, LCD Soundsytem are a definite must-see if you haven't caught them live... my friend introduced me to them last year by taking me to their concert, and the entire crowd was ecstatic! The band has a great way of drawing you in and making you dance.

Daft Monk said...

I'm positive that the cash was the reason he did the gig. The Riff Market post and the comments debate if that is actually a good idea and the consensus I picked up was that it was alright because LCD Soundsystem make music that appeals on the margins and that there are few opportunities to get paid in the musical world or something along those lines.
I haven't seen LCD live yet, but I'm planning on catching them next time through now that I've got my buddy interested in checking them out. All the live footage I've seen of them is pretty intense so I'm sure they put ona good show.