to make a long piece of music built around an arc designed for running, appealed to me because it was so anathematic to what you're typically asked to do as an artist: make easily digestible lumps of music for albums, or the radio, or whatever. I'd been thinking of the records I love in which people made one 'song' that took up the entire LP, and realizing that releasing something like this would otherwise be a virtual impossibility for me, I became excited when the project came along.
: Does this making music on demand for corporate giants signal the end of the hipster DFA empire? I doubt it. They've already gotten over the whole almost worked with Britney Spears thing and once you've admitted to that how could you do wrong? The real question is if it's worth the price itunes is charging. I like LCD Soundsystem and their album was one of my most played last year, but $9.99 for one track that you can only hear a thirty second preview of...that's asking a bit much. Admittedly I'm very intrigued by those thirty seconds, and Riff Market was impressed enough to declare "these weird goofy product branding tie-ins, ARE the NEW ALBUM" (wonder why that LCD Soundsystem bulletin linked to that review) but I really like pop songs. Well, if not traditional "pop" all the time, at least something that knows when to finish. There have been exceptions like the extended version of Orbital's "The Box", but usually if a track lasts more than fifteen minutes I just can't get into it. The Orb's "Blue Room" has an hour long version that I've never made it through even though I love the radio edit, and "Video 5-8-6", New Order's original version of "Blue Monday", tops the twenty minute mark and never justifies that running time. So ten bucks sounds a bit pricey when we are talking about a track that "ends with eight minutes of ambient echoing". Here's LCD Soundsystem doing what they do best in a short-form on "Tribulations":