Monday, December 22, 2008

Video: Freezepop "Frontload"

Things had been relatively quiet on the Freezepop front lately leaving me with the impression that they had given up on their major label debut Future Future Future Perfect when the new Form Activity Motion EP dropped out of nowhere on to itunes a few weeks ago. Oddly enough the core of the release are remixes of the two extremes in quality found on Future.... The understated electro ballad "Thought Balloon" encapsulates much of what Freezepop does best with tender lyrics that find the narrator stumbling to let get the words that could start a romance over innocent music. On the other end of the spectrum is "Frontload" the most openly ambitious songs the band has recorded which has an arrangement on the album that simply does not work. While even the first notes signal that it is intended to be epic the song ultimately turns into a mess. So imagine my surprise when the band's new version featured in the video and found on the EP is much, much better turning "Frontload" from a song I despise to one that I just can't get enough of. What's the difference between the two? You can't ignore the new rhythm track but more important to the song's success is the change structurally turning a song with a couple of peaks into one with a single linear build. The video is nice too breathing new life into the played-out back of a taxi concept without resorting to gimmicks (no offense to Jarvis who pulled that route off marvelously):

: The rest of the "Frontload" remixes on the EP fare well and are worth checking out over the "Thought Balloon" mixes but they got that one right the first time. Sometimes you just can't mess with perfection. Stop by their myspace for more Freezepop fun.

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