Sunday, May 20, 2007

Video: Chemical Brothers "Do It Again"

The Chemical Brothers took a bit of a beating at the Stylus Singles Jukebox over "Do It Again" as they noted, among other things, the distinct problem of it being "all pulsating buildup with no payoff". I've found that it's a bit of a grower and a unique moment in Chemical cannon as it melds pop friendly free association vocals (courtesy of the mysterious Ali Love) to music that is decidedly un-pop and underground by nature.

Opening with the music video rarity of a forced tooth pulling the music starts as two boys discover a tape that could have been dropped from a supersonic bomber just outside of their undeveloped Middle Eastern town. In a turn that seems remarkably familiar to PNAC planners the boys use the Western tape and a boombox to enchant their townsfolk Pied Piper-style before controlling the government, or at least the cops, as they loot a bank. While it's played on the light side the video does have some interesting ideas and I'm not quite sure what to make of it given the Brothers history of using the cultural travelogue tradition with past videos set in Latin America and Japan:

: We Are The Night is out in June and the Chemical Brothers have a myspace with all the latest info on their plans for global sonic domination.

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