Wednesday, August 10, 2005
Stephan Groth, the man behind Apoptygma Berzerk has a history of changing up his musical styles at least a bit, but his new single has really thrown me for a loop. The last time we saw Apop they were headed out of a traditional ebm sound towards something with a synthpop vibe, and around the same time he also went somewhat electroclash with his Fairlight Children project (taking a cue from the Leeb/Fulber tradition of changing names when not creating specifically “scary” music). While I don’t dislike Groth, his music has never particularly appealed to me so I’ve dragged my feet in sampling something from his new album. What a surprise it was to hear the new rock direction he took with “In This Direction.” Not only does he sport some sort of tracksuit looking jacket in the video, but the music is like Stabbing Westward doing some sort of Bon Jovi/Van Halen cover. It just does not work musically because it, or anything else with a 80's pop metal vibe, just shouldn't and to make matters worse the video is annoying as well (with an ending that is definition of unclever).